Get Your Target Market Right

So we all know what voice recognition is and the benefits of this type of technology but how often do you see people use it in the UK? I don't see that many! So why do the likes of Apple and WhatsApp still provide this technology to their customers? After travelling in Hong Kong last week I noticed most of the locals there uses the voice recognition feature. They speak into their phone to either send a voice note or to type the response. So why is it that these Hong Kong locals use the feature so frequently? From my findings, the words in Chinese take much longer to type than English and therefore speaking it is much easier!

So how is this relevant to getting your target market right?

Well, if the feature of voice recognition was sold as an add on to all these apps, I doubt you would get many people buying it in the U.K., but if you sold it in China I am pretty sure it would do very well. Although this voice recognition malarkey is quite a tenuous example, it provides a good learning point for getting your target market right.

Whatever your product is, whether it be some form of technology, a service or a physical product, you may find that your offering is not working in your area and you think that you should give up because you aren't going to make any sales. You need to think to yourself that it just may not be the right area. I mean imagine if you were selling chips and gravy out of a van, it may not work in London that well but if you took it to York you are more than likely to get a better return for your money!

So I would urge you to not give up when you think your product isn't working, just do some further research and maybe think of other options from moving your operations to somewhere else in your country or be as crazy as move your service/product to another country or even continent.

It would be great to hear if anyone has done this!

#TargetMarket #MarketResearch